An effective workflow includes determining the right timing and combination of communication channels. Send any combination of emails, printed letters, and SMS messages. Send messages on any interval - 120, 90, 60, 30, 0 day from an expiration date. Send emails to be delivered at a specified local time. Send messages in any language. Send a copy (cc, bcc) to other interested parties.

Campaign workflows must include the ability to react to external events. These external notification events include:
- recipient completing the call-to-action task
- recipient requesting to be removed from the campaign
- recipient requesting more information or to be contacted
- bounced email
- returned letter

Controlling the timing and flow of outbound communications is critical to both the recipient and your company. These controls can include:
- Limiting the daily or weekly outbound volume - to avoid overwhelming your customer support team
- Avoiding sending the same message multiple times to the same person
- Limiting how many times a customer is contacted over a period of time - to avoid over communicating
- Complying with a "do not send" list or a communications methods restrictions list

Information from the high-level campaign workflow can be used in the creation of individual messages. Message templates have full programmatic capabilities to enable the creation of highly customized messages to be highly relevant to the recipient.
- full programming capability available within message templates
- access any information provided in the data
- access to any campaign-level workflow information
- access any other supplemental information provided (e.g. address book)